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Bellabeat

Bellabeat

Bellabeat is a high-tech subsidiary company of Five River Group of Industries that manufactures smart jewelry. The company has offices in London, Zagreb, San Francisco and Hong Kong. It was founded in 2013 by a Croatian Sandro Mur, an Indian Lovepreet Singh and Slovenian Urška Sršen, and is headquartered in San Francisco. The company's most known product is the Bellabeat Leaf, with more than 100,000 sold as of 2017. In 2016, it introduced the new Bellabeat Leaf Urban, which was described as the best piece of smart jewelry a woman can wear by Business Insider.

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