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Ivar (brand)

Ivar (brand)

IVAR is a brand of backpacks known for a patented ergonomic and organizational file-like design called the IVAR-LIFT Design. The concept was created originally by Ian Ivarson in 1998, who was a high school student at the time. Following graduation from college, Ivarson launched IVAR in July 2006 from Marin County, California. 

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