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XOXO (brand)

XOXO (brand)

XOXO is an American contemporary clothing brand, owned by Kellwood Company. XOXO is targeted towards the teenage and young adult females demographic. It was started by Gregg and Lynne Fiene in 1991 along with their partners, Marc and Michelle Bohbot. The brand includes apparel and accessories, including handbags, sunglasses, belts, and jewelry. The partners sold the company to Aris Industries in 1999, who sold it to Global Brand Holdings in 2003. Rights to the brand were later licensed to Kellwood.

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